Launched by the Ministry of Fisheries, the tools include booklets, poster, pocket size handout and a mobile-app!
Where to go for the Tools
Click below for access to the Print Tools
Click below for access to the new Mobile App
Fishing is getting harder for us…
… making it harder to meet our needs and maintain our traditions. I hope we can come together now to reverse these declines, so my grandchildren can experience the same Fiji we all grew up in” - Lisala Waqalala, a 4FJ fisher champion.
Check out our YouTube channel for Fisher Interviews, Radio Shows and More
Why FISH SMart? Ask as ANY Fisher
The 4FJ campaign (short for ‘For Fiji’) breaks through the noise about the future of Fiji’s fisheries. The future of Fiji’s fisheries is critical for food security, livelihoods and the sustainability of coasts and oceans.
THE 4FJ Happeneings
The 4FJ campaign was launched in 2014 to revive kawakawa and donu in Fiji. The current 4FJ Fish Smart campaign, which started in November, 2021, is coordinated by cChange in partnership with the Locally-Managed Marine Area Network International and the Pacific Community through the Pacific-European Union Marine Partnership (PEUMP) Programme, with financial support from the European Union and the Government of Sweden, and the Bloomberg Philanthropies.
